M-Bar-Go® incorporates a solution that integrates seamlessly with most Electronic Point of Sale (EPOS) systems.  This unique, patented solution allows retailers to scan and accept coupons sent in the form of a barcode sent to member's mobile phones without the need for a kiosk or any other hardware. 

A commercial advantage of M-Bar-Go's® EPOS based solution is that it is easily scalable - once installed on one cash register, M-Bar-Go's® code can be quickly integrated across a retail estate.

Campaign Manager - Tracking and Satisfying Consumer Preferences

The Campaign Manager is a database that tracks purchases by customer and fills two functions; it sends promotions to M-Bar-Go® members, based on previous redemption history; and it communicates with EPOS systems to validate offers that are claimed by Members. 

The Campaign Manager is flexible enough to produce a multiple of offer combinations whilst being specific enough to target a specific group of stores or a particular region, down to a specific aisle within one store.  Members can be targeted individually based on their redemption profile.

Solution - Retailer Promise

M-Bar-Go® makes three promises to its Retail and Brand Partners:

1) The product will drive footfall and sales;
2) The technology integrates seamlessly within each client's IT environment; and
3) There is no need to change in store transaction processes.

• M-Bar-Go® Awards
• M-Bar-Go® has already received numerous recent innovation awards in Europe including:
• CACI Award for Innovation
• CACI Awards for best Mobile and best FMCG campaigns
• Mobile Marketing Award (MMA) - Most Innovative Use in Mobile Marketing
• MMA Campaign creating best Customer Benefits
• European Retail Awards Epos Initiative of the Year